INTERCONTINENTAL HOTELS GROUP • Various works (via Ally Advertising, Beijing)

I have been writing, editing and helping shape English-language branding and marketing communications for InterContinental Hotels Group (IHG) in Greater China for more than 20 years, primarily in partnership with Ally Advertising. Among the IHG brands I've supported are InterContinental, Hotel Indigo, Crowne Plaza, Holiday Inn, Holiday Inn Express, HUALUXE, and voco. The number of hotel properties I've collaborated on with Ally exceeds 250. 

Hotel materials—fact sheets, rack brochures, special promotions, and the like—are practical work. For the China market, the focus has long been on using Global English to serve both native and non-native English-speaking customers in a clear, communicative way. Below are some examples of this work.

Crowne Plaza Rugao (fact sheet)
Crowne Plaza Nantong Park View (fact sheet)
Crowne Plaza Suzhou East Taihu (fact sheet)

voco Shanghai Zhangjiang Fact Sheet (fact sheet)
voco Jincheng Danhe (fact sheet)
voco Nanjing Oriental Pearl (fact sheet)

Holiday Inn Shijiazhuang High-tech Zone (rack brochure)

Hotel Indigo Beidaihe (fact sheet)

InterContinental Chongqing Raffles City & InterContinental Shanghai Wonderland (fact sheet PDF)

Xianghyu Liberty Manor hotel fact sheet (via Ally Advertising)

Xiangyu Liberty Manor is a luxury hotel located with the Xiangyu National Tourism Resort in Hangzhou, China, known for its elegant design and high-end amenities. This hotel fact sheet was created via Ally Advertising. I wrote the English language copy. Click on the image to view the hotel fact sheet.

QUBE Hotel brand guide book (via Ally Advertising)

QUBE Hotels are a chain of boutique hotels known for their modern design and convenient locations in major Chinese cities. This QUBE brand guide book was created via Ally Advertising. I wrote the English language copy. Click on the image to view the guide.

THORNEHOPE  social media post (company event)

Thornehope launch of the company's iDREAM2024 Challenge, promoting work-life balance and personal growth through a six-month journey of goal-setting and community support. This is one of a number of writing tasks I have completed for Thornehope. Click on the image to view the post.

MAERSK white paper (via Doremus Shanghai)

Maersk is a global Fortune 500 integrated logistics company. "What’s Consistent is Change" is a B2B thought leadership paper on insights and trends relating to logistics and supply chain activities in the Asia Pacific market. I wrote the full text of the document. Click on the image to view it.

HORIZONS Corporate Advisory though leadership pamphlet

"COVID-19 and Beyond" is a five-page B2B digital pamphlet (PDF) written in collaboration with the firm’s partners. It outlines best practices for companies to safeguard their China-based businesses during COVID-19. I edited the copy and designed the layout. Click on the image to view the full work.

HORIZONS Corporate Advisory information video

"How it works" is a 90-second motion graphics video providing an overview of Horizons’ client services model. The objective of the video was to provide a simplistic, yet engaging, highly instructive portrayal of how the firm’s clients are served. This has been a real winner for Horizons. I developed the concept, wrote the script and provided creative direction. Click on play on the image to watch the video.

EDUCATION IN MOTIOIN  ‘Worldwise’ ad campaign (via BBDO Asia)

Education in Motion (EiM) is a global education company that aims to be a leader in education for a sustainable future. EiM has a family of education brands that schools educate more than 10,000 students across China, Singapore and Korea. I worked with EiM through BBDO Asia on EiM's Worldwise ad campaign, which included writing ad copy and promotional video voiceover scripts. Click on the image to view the series of ads. Click play on the lower images to watch the videos.