David Pandt is a dependable communications writer who can make what you say appeal to everyone.
Do multicultural audiences rely on English as a common language to connect with your business or organization?
I'm a US-based writer focused on Global English, transcreation and AI-powered assistance to help clients communicate effectively with mixed-language audiences.
My goal is to create engaging written materials that not only attract your target audience but also ensure your message is clearly understood by both native and non-native English speakers.
Having spent 17 of the past 25 years in Shanghai, much of my client work remains focused on China-based businesses that rely on dual Chinese-English content.
Read on to learn more about my services, view some work samples and discover how I can help you reach your global audience.
Services
Writing
My services include copywriting, content writing and communications writing. Each has a unique focus and purpose, but they all rely on each other.
Copywriting persuades readers to take action.
Content writing provides valuable information.
Communications writing crafts clear and effective messages for a specific audience.
Understanding the basic differences between these three types of writing can help you better achieve your communication goals.
Editing, polishing and rewriting
The key to well-written communication involves the editing, polishing and rewriting of text. In essence, editing focuses on improving the substance and structure of the writing, while polishing focuses on enhancing its presentation and readability. Rewriting is a comprehensive effort that incorporates both.
In addition to creating original content, I also offer editing, polishing and rewriting of client-provided materials. For this purpose, I'm frequently called upon to refine translated English to ensure accuracy, clarity and fluency, often using transcreation techniques to achieve the task.
Creative consultation
In addition to the above, I often serve clients in a creative consultation role across a wide range of communication needs.
What I work on includes:
Branding and marketing materials. Website copy, brochures, sales letters, DMs, advertising, etc.
Social media content. Posts, stories, articles, alerts, shares.
Public relations. Press kits, press releases, backgrounders, PowerPoint presentations, e-flyers, newsletters, alerts, individual corporate profiles, speeches, scripts and more.
Business and corporate documents. Business plans, proposals, reports, policies and procedures.
Legal documents. Formally executed written documents recording and expressing legally enforceable acts, processes, or contractual duties, obligations, or rights.
Personal and professional documents. Correspondence, articles and other types of writing work produced by an individual.
Copy review/critique. General review, proofreading and/or critique of existing content or copy, both finished or in progress.
When you speak Global English, you speak the language of the world.
English, spoken by 1.5 billion people worldwide, is the most widely used language. Non-native English speakers outnumber native speakers by as much as 4:1.
Global English, also known as plain or clear English, is a style that ensures clarity and consistency for both native and non-native speakers. It emphasizes logical, literal and precise communication, avoiding the nuances and regional differences that can confuse English speakers.
Using Global English as a common "bridge language" expands your potential audience, making it a powerful communication tool.
Transcreation ensures you get your message right around the world
Transcreation is the process of adapting a message from one language to another while maintaining its intent, style, tone, and context. Similar to Global English, it acts as a bridge to connect with diverse audiences.
Effective transcreation ensures that a target audience understands and appreciates a translated message as the original audience would. This includes considering cultural differences such as humor, idioms, and metaphors, as well as the audience's needs and expectations.
Transcreation will help you navigate the complexities of global communication, leading to a more successful and sustainable international presence.
Yes, I use AI in my work, and it's for the better.
AI is transforming copy, content and communication writing by providing unmatched efficiency, accuracy and creativity. It can quickly analyze vast amounts of data to identify trends and insights, creating more targeted and compelling content. Furthermore, AI enhances the quality of writing by suggesting grammatical improvements and a variety of writing styles, ensuring that the final output is polished and error-free.
The above paragraph was written with AI and highlights that effective AI use goes beyond keywords and phrases. Getting the best from AI requires writerly insight and expertise, particularly in guiding the AI model to achieve the desired outcome.
I can help you leverage the transformative power of AI in your writing.