I'm a dependable communications writer and creative partner who can make what you say appeal to everyone.

Investing in written communication helps grow your business. To see a return, your content must be engaging, easy to understand and able to work across all channels. It should also be clear for today’s multilingual audiences who use English as a shared language.

I’m a U.S.-based writer focused on Global English, clear and intentional English designed to be easily understood worldwide. I also use transcreation to adapt messages across languages while preserving their original meaning. And I use AI to deliver advanced fast-paced results.

Together, these tools help create messaging that is easy to understand and appeals to everyone. If you’re interested in these benefits for your business or organization, I’m a dependable choice for your writing needs.

我是一位值得信赖的传播写作者和创意伙伴，能够让你的表达打动所有人。

投资于书面传播有助于推动业务增长。要实现回报，你的内容必须具有吸引力、易于理解，并能在所有传播渠道中发挥作用。同时，它还应当对当今使用英语作为共同语言的多语种受众保持清晰。

我是一位常驻美国的写作者，专注于“全球英语”——这种英语表达清晰、目的明确，便于全球理解。我还运用跨语转化（transcreation）技术，在保留原意的基础上灵活调整语言风格。此外，我还利用人工智能，实现更高效、更先进的创作成果。

这些工具相辅相成，帮助打造人人都易于理解、人人都愿意接受的传播内容。如果你希望为企业或组织带来这些优势，我是值得信赖的写作合作伙伴。

When you speak Global English, you speak the language of the world.

More than 1.5 billion people speak English worldwide, making it the most widely used language. It is estimated that non-native English speakers outnumber native speakers by as much as 3 to 1.

Global English, also known as plain or clear English, is a style that ensures clarity and consistency for both native and non-native speakers. It emphasizes logical, literal and precise communication, avoiding the nuances and regional differences that can confuse some English speakers.

What’s more, Global English translates more easily into other languages.

By choosing Global English as a shared “bridge language,” you can reach a wider audience and strengthen your communication across cultures and borders.

当您说全球英语时，您就在说世界语言。

全球有超过15亿人使用英语，使其成为世界上使用最广泛的语言。据估计，非母语英语使用者的数量可能是母语使用者的三倍。

“全球英语” (Global English)，也被称为“简明英语”或“清晰英语”，是一种确保母语和非母语使用者都能清楚理解、保持一致性的语言风格。它强调逻辑性、字面意义和精准表达，避免可能引起误解的语言细微差别和地区用法。

此外，全球英语在翻译成其他语言时也更为顺畅。

将全球英语作为一种共同的“桥梁语言”，能够帮助你触达更广泛的受众，增强跨文化、跨地域的沟通效果。

Transcreation ensures you get your message right around the world.

Transcreation is the process of adapting a message from one language to another while maintaining its intent, style, tone, and context. Similar to Global English, it acts as a bridge to connect with diverse audiences. 

Effective transcreation ensures that a target audience understands and appreciates a translated message as the original audience would. This includes considering cultural differences such as humor, idioms, and metaphors, as well as the audience's needs and expectations.

Transcreation will help you navigate the complexities of global communication, leading to a more successful and sustainable international presence. 

为您提供全套品牌沟通策略方案。

我可与您携手产出吸引目标受众的高质量内容，以提高品牌知名度及用户忠诚度。

品牌沟通策略的制定与执行是一个检测创意、策划、内容管理是否能达成您品牌沟通的目的与目标的综合过程。这需确保您充分了解目标受众，并以最行之有效的方式将信息精准传递。

凭借 25 余年，作为“一个人的创意机构”的丰富经验，我深谙打造优质传播内容的每个环节。

Yes, I use AI in my work, and it's for the better.

AI is transforming copy, content and communication writing by offering new levels of efficiency, accuracy and creativity. It can quickly process large amounts of information to identify trends and insights, helping create more targeted and engaging content. AI also improves writing by suggesting grammar edits and offering different styles, making the final result clear, polished and easy to understand.

The paragraph above was written with AI assistance. It shows that using AI effectively means more than choosing the right keywords or prompts. To get the best results, you still need a writer’s insight and skill to guide the process and shape the message.

I can help you use AI to create content that is clear, accessible and ready for multilingual audiences.

是的，我在工作中使用人工智能，而且效果很好。

人工智能正在重塑文案、内容和传播类写作，为其带来前所未有的效率、准确性与创造力。AI 能够快速处理大量信息，识别趋势和洞察，帮助创作更有针对性、更具吸引力的内容。同时，它还能通过语法建议和多种写作风格的选择，提升写作质量，使最终成果清晰、精炼、易于理解。

以上这段文字由 AI 协助完成。这也说明，要想高效使用 AI，不仅仅是选择正确的关键词或提示语。要获得最佳效果，仍然需要写作者的洞察力和专业技巧，引导 AI 输出理想内容、塑造信息表达。

我可以帮助您善用 AI，创作出清晰、易懂、适合多语言受众的优质内容。

Why there's no portfolio on this site. 

During my 17 years working as a copy, content and comms writer in Shanghai, and throughout my 25-plus-year career, nearly all my work has come through fast-moving industry connections, often second or third degree referrals.

Clients usually find me through people they trust, and after a brief conversation, they often have a good sense of whether I’m the right fit. The process almost never involves viewing a portfolio.

What it does involve is my willingness to create a short, custom writing sample. One that is tailored in format, style and tone, with clear messaging that reflects a strong understanding of their communication goals and how I can help meet them.

If that appeals to you, let's talk and get it done. 

为什么这个网站上没有作品集

在我于上海担任广告文案、内容撰写及传播顾问的17年中，以及整个25年以上的职业生涯里，我的大部分工作都来自快速发展的行业关系网，通常是二度或三度人脉推荐。

客户通常通过他们信任的人找到我，在简短沟通后，往往就能判断我是否适合他们的项目。这个过程几乎从不需要查看作品集。

真正重要的是我愿意为潜在客户创作一份简短、量身定制的写作样本。这份样本在格式、风格和语调上都贴合需求，传递出清晰的信息，也体现了我对客户传播目标的理解以及实现这些目标的能力。

如果这正是你需要的，我们聊聊吧。